Marketing support for the small businesses you serve

For foundations, nonprofits and chambers with small-business and entrepreneurship programs. Bring me in for a workshop, one-on-one marketing advising or a combination of both.

Two ways to work together

Workshops

Practical, interactive sessions where business owners work on their own messaging, customers or clients, and marketing priorities.

Workshops can be adapted to your program and audience.

One-on-one
marketing advising

I work directly with participating business owners on their message, customers and marketing priorities. Each owner leaves with recommendations and clear next steps.

Organizations can choose either approach or combine them into a larger program.

Topics we can explore

  • Clarifying your message

  • Identifying the customers you want to reach

  • Understanding the customer journey

  • Building a 90-day marketing plan

  • Deciding where to focus your marketing

Hi, I’m Patricia.

I’m a Master Certified Marketing Consultant, former journalist and business owner. I founded Hook in 2007 and have spent nearly 20 years working in communications and marketing.

My experience with entrepreneurs includes:

✓ Working with foundations, nonprofits and chambers to provide marketing training and individual assistance to the entrepreneurs they serve
✓ Helping launch Plaza Delaware and leading small-business workshops
✓ Nearly 20 years building and running my own business
✓ I was named Entrepreneurial Woman of the Year by the New Castle County Chamber of Commerce, and Hook was named the Delaware Minority-Owned Business of the Year by the U.S. Small Business Administration.

I listen, ask good questions and respect what each business owner knows about their business.

Conversations about
entrepreneurship

Supporting entrepreneurs and communities

También en español

A conversation with Stuart Comstock-Gay about communication bias, Hispanic entrepreneurs, the Arsht-Cannon Fund and finding your “why.” Watch →

También en español

My Spanish-language TEDx talk shares three lessons for women business owners from my own experience as an entrepreneur. Watch →

Let’s talk about your program

Workshops and one-on-one advising can be shaped
around the businesses you serve.

Available in English and Spanish.