Everyone hears something different
How many versions of your mission have you heard this month?
Three? Five? More?
If you’re tired of the mixed messages, so are your clients and donors.
The Nonprofit Messaging Playbook fixes that problem.
The process will help you speak with one voice, make sure what you say is what
people hear, and build trust through clear, consistent communication.
In just 4–6 weeks, you’ll walk away with:
1. Value
The Positioning Playbook puts your problem, solution, and impact into plain language funders and donors immediately understand
2. Voice
A guide that helps your board, staff, and volunteers speak consistently with inclusive language and dignity-first storytelling
3. Visibility
Tools that raise your profile with donor-focused website copy, story templates, and a mini PR strategy to engage media and strengthen credibility
Two engagement options
Fast Track: Positioning Playbook
Timeline: 3 weeks
Investment: $3,500
Best for: Smaller teams that need clarity quickly
Includes:
Alignment Playbook
Timeline: 6 weeks
Investment: $7,500
Best for: Organizations ready for alignment across board, staff, and community
Includes everything above, plus:
What changes when your message is clear
One clear story shared by board and staff
Donors and funders understand your impact at a glance
Community sees itself reflected in your message
Fundraising appeals and proposals land faster
About Hook Strategic
Turning complex missions into clear stories.
Nonprofits don’t just need marketing. They need trust with boards, funders, and the communities they serve. That trust begins with a clear, consistent message.
Hook Strategic helps nonprofits turn complexity into clarity. Our approach blends StoryBrand, responsible storytelling, and plain language so your message works across fundraising, community engagement, and hiring.
Founder Patricia Rivera has served as president of several nonprofits and helped launch new social initiatives. Alongside her consulting work with nearly 200 organizations, she brings a practitioner’s perspective on what it takes to earn buy-in, inspire funders, and connect with communities.
What clients say
“This finally sounds like you’re talking to me, not about me.”
— Executive Director, Community Health Alliance
“Patricia’s voice guide is open on my laptop every day. Our whole team finally sounds like we work at the same organization.”
— Communications Lead, Regional Foundation
“We threw out our old story template the day after Patricia’s training. Our stories are sharper and say more in fewer words.”
— Program Director, Youth Services Org